Overview of Contents

What reviewers have said:

Preface

Introduction

Chapter 1            Overview of Captology

Chapter 2            The Functional Triad: Computers in Persuasive Roles

Chapter 3            Computers as Persuasive Tools

Chapter 4            Computers as Persuasive Media: Simulation 

Chapter 5            Computers as Persuasive Social Actors

Chapter 6            Credibility and Computers

Chapter 7            Credibility and the World Wide Web

Chapter 8            Increasing Persuasion Through Mobility and Connectivity

Chapter 9            The Ethics of Persuasive Technology

Chapter 10           Captology: Looking Forward

“The writing is clear and fun to read. The topic is fascinating, and the examples work very well.”

“These chapters do a good job of laying out issues and giving examples . . . Bravo!”

“BJ's attention to examples are what makes the book immediate and enjoyable.”

“The writing style is exceptionally clear and well-pitched to the educated reader, whether or not he/she is a technology professional. Flow is good and logical.”